{"id":715,"date":"2026-05-23T21:41:57","date_gmt":"2026-05-23T11:41:57","guid":{"rendered":"https:\/\/ace-web-agency.com\/integrating-digital-marketing-with-website-development-the-key-to-business-success\/"},"modified":"2026-05-23T21:45:32","modified_gmt":"2026-05-23T11:45:32","slug":"integrating-digital-marketing-with-website-development-the-key-to-business-success","status":"publish","type":"post","link":"https:\/\/ace-web-agency.com\/uk\/integrating-digital-marketing-with-website-development-the-key-to-business-success\/","title":{"rendered":"\u0406\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0456\u043d\u0442\u0435\u0440\u043d\u0435\u0442-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u0441\u0430\u0439\u0442\u0456\u0432: \u043a\u043b\u044e\u0447 \u0434\u043e \u0443\u0441\u043f\u0456\u0445\u0443 \u0431\u0456\u0437\u043d\u0435\u0441\u0443"},"content":{"rendered":"

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\u041a\u043e\u043b\u0438 \u0432\u0435\u0431\u0434\u0438\u0437\u0430\u0439\u043d, SEO-\u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 (PPC) \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u044f\u044e\u0442\u044c\u0441\u044f \u0456\u0437\u043e\u043b\u044c\u043e\u0432\u0430\u043d\u043e, \u0431\u0456\u0437\u043d\u0435\u0441 \u0432\u0442\u0440\u0430\u0447\u0430\u0454 \u043a\u043e\u0448\u0442\u0438 \u0447\u0435\u0440\u0435\u0437 \u0432\u0438\u0441\u043e\u043a\u0438\u0439 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a \u0432\u0456\u0434\u043c\u043e\u0432 (Bounce Rate) \u0456 \u043d\u0435\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0435 \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u044e\u0434\u0436\u0435\u0442\u0443. \u0421\u043f\u0440\u0430\u0432\u0436\u043d\u044f \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0432\u0435\u0431\u0434\u0438\u0437\u0430\u0439\u043d\u0443<\/b> \u0432\u0438\u0431\u0443\u0434\u043e\u0432\u0443\u0454 \u0431\u0435\u0437\u0448\u043e\u0432\u043d\u0438\u0439 \u0448\u043b\u044f\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430, \u043f\u0435\u0440\u0435\u0442\u0432\u043e\u0440\u044e\u044e\u0447\u0438 \u00ab\u0445\u043e\u043b\u043e\u0434\u043d\u0438\u0445\u00bb \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456\u0432 \u043d\u0430 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n

\n

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5 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u0445 \u0437\u043e\u043d \u0441\u0438\u043d\u0435\u0440\u0433\u0456\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0442\u0430 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438<\/h2>\n

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1. \u0422\u0435\u0445\u043d\u0456\u0447\u043d\u0435 SEO \u0437 \u043f\u0435\u0440\u0448\u043e\u0433\u043e \u0440\u044f\u0434\u043a\u0430 \u043a\u043e\u0434\u0443<\/h3>\n

\u042f\u043a\u0456\u0441\u043d\u0435 SEO \u043d\u0435 \u043c\u043e\u0436\u043d\u0430 \u00ab\u0432\u043f\u0440\u043e\u0432\u0430\u0434\u0438\u0442\u0438\u00bb \u0443 \u0432\u0436\u0435 \u0433\u043e\u0442\u043e\u0432\u0438\u0439 \u0441\u0430\u0439\u0442 \u043f\u0435\u0440\u0435\u0434 \u0437\u0430\u043f\u0443\u0441\u043a\u043e\u043c. \u0412\u043e\u043d\u043e \u043c\u0430\u0454 \u0431\u0443\u0442\u0438 \u0437\u0430\u043a\u043b\u0430\u0434\u0435\u043d\u0435 \u0432 \u0430\u0440\u0445\u0456\u0442\u0435\u043a\u0442\u0443\u0440\u0443:<\/p>\n

    \n
  • \n

    \u041e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u044f \u0448\u0432\u0438\u0434\u043a\u043e\u0441\u0442\u0456 \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f \u0442\u0430 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a (Core Web Vitals<\/b>).<\/p>\n<\/li>\n

  • \n

    \u0424\u043e\u0440\u043c\u0443\u0432\u0430\u043d\u043d\u044f \u0447\u0438\u0441\u0442\u043e\u0457 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u043e\u0457 HTML-\u0441\u0442\u0440\u0443\u043a\u0442\u0443\u0440\u0438 (\u0456\u0454\u0440\u0430\u0440\u0445\u0456\u044f \u0437\u0430\u0433\u043e\u043b\u043e\u0432\u043a\u0456\u0432 H1\u2013H4).<\/p>\n<\/li>\n

  • \n

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    2. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044f \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u0443 \u0442\u0430 \u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u043d\u0435 \u044f\u0434\u0440\u043e<\/h3>\n

    \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 \u043c\u0430\u0454 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u044f\u0442\u0438\u0441\u044f \u043f\u0456\u0434 \u0447\u0456\u0442\u043a\u0443 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e. \u041f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u0437\u0430\u0437\u0434\u0430\u043b\u0435\u0433\u0456\u0434\u044c \u0441\u043f\u0440\u043e\u0454\u043a\u0442\u0443\u0432\u0430\u0442\u0438 \u0437\u0440\u0443\u0447\u043d\u0456 \u0448\u0430\u0431\u043b\u043e\u043d\u0438 \u0434\u043b\u044f \u0431\u043b\u043e\u0433\u0443, \u043f\u043e\u0441\u0430\u0434\u043a\u043e\u0432\u0438\u0445 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a (landing pages) \u0442\u0430 \u043b\u0456\u0434-\u043c\u0430\u0433\u043d\u0456\u0442\u0456\u0432, \u044f\u043a\u0456 \u0437\u0430\u043a\u0440\u0438\u0432\u0430\u0442\u0438\u043c\u0443\u0442\u044c \u0431\u043e\u043b\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0456 \u0440\u0430\u043d\u0436\u0443\u0432\u0430\u0442\u0438\u043c\u0443\u0442\u044c\u0441\u044f \u0437\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u043c\u0438 \u043d\u0438\u0437\u044c\u043a\u043e\u0447\u0430\u0441\u0442\u043e\u0442\u043d\u0438\u043c\u0438 \u0437\u0430\u043f\u0438\u0442\u0430\u043c\u0438.<\/p>\n

    3. \u0414\u0438\u0437\u0430\u0439\u043d, \u043e\u0440\u0456\u0454\u043d\u0442\u043e\u0432\u0430\u043d\u0438\u0439 \u043d\u0430 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u044e (CRO)<\/h3>\n

    \u0406\u043d\u0442\u0435\u0440\u0444\u0435\u0439\u0441 (UI) \u0442\u0430 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0446\u044c\u043a\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 (UX) \u043c\u0430\u044e\u0442\u044c \u043c’\u044f\u043a\u043e \u0432\u0435\u0441\u0442\u0438 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0430 \u043b\u0456\u0439\u043a\u043e\u044e \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0435 \u0440\u043e\u0437\u043c\u0456\u0449\u0435\u043d\u043d\u044f \u043a\u043d\u043e\u043f\u043e\u043a \u0437\u0430\u043a\u043b\u0438\u043a\u0443 \u0434\u043e \u0434\u0456\u0457 (CTA), \u0441\u043f\u0440\u043e\u0449\u0435\u043d\u0456 \u0444\u043e\u0440\u043c\u0438 \u0437\u0432\u043e\u0440\u043e\u0442\u043d\u043e\u0433\u043e \u0437\u0432’\u044f\u0437\u043a\u0443 \u0442\u0430 \u0456\u043d\u0442\u0443\u0457\u0442\u0438\u0432\u043d\u0430 \u043d\u0430\u0432\u0456\u0433\u0430\u0446\u0456\u044f \u2014 \u0431\u0430\u0437\u043e\u0432\u0456 \u0432\u0438\u043c\u043e\u0433\u0438 \u0434\u043b\u044f \u0432\u0438\u0441\u043e\u043a\u043e\u0457 \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/p>\n

    4. \u041d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0432\u0435\u0431-\u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0438 \u0442\u0430 \u0442\u0440\u0435\u043a\u0456\u043d\u0433\u0443<\/h3>\n

    \u0415\u0442\u0430\u043f \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u0437\u0430\u0432\u0435\u0440\u0448\u0443\u0454\u0442\u044c\u0441\u044f \u043b\u0438\u0448\u0435 \u0442\u043e\u0434\u0456, \u043a\u043e\u043b\u0438 \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0430\u043d\u043e \u043d\u0430\u0441\u043a\u0440\u0456\u0437\u043d\u0443 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0443. \u0412\u043f\u0440\u043e\u0432\u0430\u0434\u0436\u0435\u043d\u043d\u044f Google Analytics 4 (GA4) \u0442\u0430 Google Tag Manager (GTM) \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456\u0439 \u043a\u043e\u043c\u0430\u043d\u0434\u0456 \u0447\u0456\u0442\u043a\u043e \u0431\u0430\u0447\u0438\u0442\u0438, \u044f\u043a\u0456 \u043a\u0430\u043d\u0430\u043b\u0438 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043f\u0440\u0438\u043d\u043e\u0441\u044f\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0438\u0439 \u0434\u043e\u0445\u0456\u0434 \u0431\u0456\u0437\u043d\u0435\u0441\u0443.<\/p>\n

    5. \u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044f \u0442\u0430 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0437 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c\u0438<\/h3>\n

    \u041c\u0430\u0441\u0448\u0442\u0430\u0431\u0443\u0432\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443 \u043d\u0435\u043c\u043e\u0436\u043b\u0438\u0432\u0435 \u0431\u0435\u0437 \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u043f\u0440\u043e\u0446\u0435\u0441\u0456\u0432. \u041f\u0440\u044f\u043c\u0430 \u0456\u043d\u0442\u0435\u0433\u0440\u0430\u0446\u0456\u044f \u0441\u0430\u0439\u0442\u0443 \u0437 CRM-\u0441\u0438\u0441\u0442\u0435\u043c\u0430\u043c\u0438 (\u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, Zoho, HubSpot \u0430\u0431\u043e \u043b\u043e\u043a\u0430\u043b\u044c\u043d\u0438\u043c\u0438 CRM) \u0442\u0430 \u0441\u0435\u0440\u0432\u0456\u0441\u0430\u043c\u0438 email-\u0440\u043e\u0437\u0441\u0438\u043b\u043e\u043a \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u043c\u0438\u0442\u0442\u0454\u0432\u043e \u0444\u0456\u043a\u0441\u0443\u0432\u0430\u0442\u0438 \u043b\u0456\u0434\u0438 \u0442\u0430 \u043f\u0435\u0440\u0435\u0434\u0430\u0432\u0430\u0442\u0438 \u0457\u0445 \u0443 \u0432\u0456\u0434\u0434\u0456\u043b \u043f\u0440\u043e\u0434\u0430\u0436\u0456\u0432 \u0431\u0435\u0437 \u0440\u0443\u0447\u043d\u043e\u0457 \u0440\u043e\u0431\u043e\u0442\u0438.<\/p>\n

    \u041f\u0435\u0440\u0435\u0432\u0430\u0433\u0438 \u0454\u0434\u0438\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0443 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/h2>\n\n\n\n\n\n\n\n\n
    \u041f\u043e\u043a\u0430\u0437\u043d\u0438\u043a<\/strong><\/td>\n\u0420\u043e\u0437\u0434\u0456\u043b\u044c\u043d\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434<\/strong><\/td>\n\u0406\u043d\u0442\u0435\u0433\u0440\u043e\u0432\u0430\u043d\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u0432\u0456\u0434 ACE<\/strong><\/td>\n<\/tr>\n<\/thead>\n
    \u041f\u0440\u0456\u043e\u0440\u0438\u0442\u0435\u0442 \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438<\/b><\/span><\/td>\n\u0422\u0456\u043b\u044c\u043a\u0438 \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0430 \u043a\u0440\u0430\u0441\u0430<\/span><\/td>\n\u0428\u0432\u0438\u0434\u043a\u0456\u0441\u0442\u044c, SEO \u0442\u0430 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0456 \u0444\u0430\u043a\u0442\u043e\u0440\u0438<\/span><\/td>\n<\/tr>\n
    \u041a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0446\u044c\u043a\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434<\/b><\/span><\/td>\n\u0421\u043a\u043b\u0430\u0434\u043d\u0430, \u0437\u0430\u043f\u043b\u0443\u0442\u0430\u043d\u0430 \u043d\u0430\u0432\u0456\u0433\u0430\u0446\u0456\u044f<\/span><\/td>\n\u041a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0439\u043d\u0438\u0439 \u0442\u0430 \u0456\u043d\u0442\u0443\u0457\u0442\u0438\u0432\u043d\u0438\u0439 \u0448\u043b\u044f\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0430<\/span><\/td>\n<\/tr>\n
    \u0410\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0441\u0430\u0439\u0442\u0443<\/b><\/span><\/td>\n\u0412\u0442\u0440\u0430\u0442\u0430 \u0434\u0430\u043d\u0438\u0445, \u0431\u0430\u0437\u043e\u0432\u0456 \u043b\u0456\u0447\u0438\u043b\u044c\u043d\u0438\u043a\u0438<\/span><\/td>\n\u041f\u043e\u0432\u043d\u0430 \u043d\u0430\u0441\u043a\u0440\u0456\u0437\u043d\u0430 \u0430\u043d\u0430\u043b\u0456\u0442\u0438\u043a\u0430 \u0442\u0430 \u0442\u0440\u0435\u043a\u0456\u043d\u0433 \u0446\u0456\u043b\u0435\u0439<\/span><\/td>\n<\/tr>\n
    \u041f\u043e\u0437\u0438\u0446\u0456\u0457 \u0432 Google<\/b><\/span><\/td>\n\u041f\u043e\u0432\u0456\u043b\u044c\u043d\u0435 \u0440\u0430\u043d\u0436\u0443\u0432\u0430\u043d\u043d\u044f \u0447\u0435\u0440\u0435\u0437 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0456 \u0431\u0430\u0433\u0438<\/span><\/td>\n\u0428\u0432\u0438\u0434\u043a\u0430 \u0456\u043d\u0434\u0435\u043a\u0441\u0430\u0446\u0456\u044f, \u043f\u043e\u0432\u043d\u0430 \u0433\u043e\u0442\u043e\u0432\u043d\u0456\u0441\u0442\u044c \u0434\u043e \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    \u041e\u0431\u0438\u0440\u0430\u044e\u0447\u0438 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u044f \u0441\u0430\u0439\u0442\u0456\u0432 \u0434\u043b\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/b>, \u044f\u043a\u0435 \u0431\u0430\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0446\u0456\u043b\u044f\u0445, \u0432\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u0454\u0442\u0435 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u043e\u0440\u0433\u0430\u043d\u0456\u0447\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u0444\u0456\u043a\u0443 \u0442\u0430 \u0437\u043d\u0438\u0436\u0435\u043d\u043d\u044f \u0432\u0430\u0440\u0442\u043e\u0441\u0442\u0456 \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0430 (CAC).<\/p>\n

    \u0421\u0442\u0432\u043e\u0440\u0438\u043c\u043e \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0434\u043b\u044f \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0432\u0430\u0448\u043e\u0433\u043e \u0431\u0456\u0437\u043d\u0435\u0441\u0443<\/h2>\n

    \u0413\u043e\u0442\u043e\u0432\u0456 \u043f\u0440\u0438\u043f\u0438\u043d\u0438\u0442\u0438 \u0432\u0442\u0440\u0430\u0447\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0447\u0435\u0440\u0435\u0437 \u043d\u0435\u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u0456\u0441\u0442\u044c \u0440\u043e\u0437\u0440\u043e\u0431\u043a\u0438 \u0442\u0430 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443? \u041d\u0430\u0448\u0430 \u043a\u043e\u043c\u0430\u043d\u0434\u0430 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u0456\u0437\u0443\u0454\u0442\u044c\u0441\u044f \u043d\u0430 \u0441\u0442\u0432\u043e\u0440\u0435\u043d\u043d\u0456 \u0432\u0438\u0441\u043e\u043a\u043e\u043d\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c, \u0449\u043e \u043f\u043e\u0454\u0434\u043d\u0443\u044e\u0442\u044c \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0439 \u0432\u0435\u0431\u0434\u0438\u0437\u0430\u0439\u043d, \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u0430\u0446\u0456\u044e \u0442\u0430 \u043a\u0440\u0430\u0449\u0456 SEO-\u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0438.<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u0423 \u0441\u0443\u0447\u0430\u0441\u043d\u043e\u043c\u0443 \u0434\u0438\u0434\u0436\u0438\u0442\u0430\u043b-\u043f\u0440\u043e\u0441\u0442\u043e\u0440\u0456 \u0437\u0430\u043f\u0443\u0441\u043a \u0437\u0432\u0438\u0447\u0430\u0439\u043d\u043e\u0433\u043e \u0441\u0430\u0439\u0442\u0443-\u0432\u0456\u0437\u0438\u0442\u043a\u0438 \u0432\u0436\u0435 \u043d\u0435 \u0437\u0434\u0430\u0442\u043d\u0438\u0439 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0438\u0442\u0438 \u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u0435 \u0437\u0440\u043e\u0441\u0442\u0430\u043d\u043d\u044f \u0431\u0456\u0437\u043d\u0435\u0441\u0443. \u0429\u043e\u0431 \u0437\u0430\u0432\u043e\u044e\u0432\u0430\u0442\u0438 \u0447\u0430\u0441\u0442\u043a\u0443 \u0440\u0438\u043d\u043a\u0443 \u0432 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 B2B \u0442\u0430 B2C \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0445 \u0432 \u0423\u043a\u0440\u0430\u0457\u043d\u0456, 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